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Social Media Marketing

We handle your whole social media: making posts, scheduling them, and chatting with followers. It's like hiring a full pit crew instead of changing every tire yourself.

Starting at
$2,497/mo
Nationwide
U.S. coverage + 5 countries
5.0★
71 rated reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

You created social profiles but post inconsistently, ignore comments for weeks, and have no idea if social media generates any actual business beyond vanity metrics.

Our Solution

AppWT manages daily social media with content creation, posting, and engagement tracking. Maintain active, professional profiles that build audience and drive traffic to your website.

About Our Social Media Marketing Services

Social media requires consistent content that most businesses cannot maintain internally. We manage your presence across Facebook, Instagram, LinkedIn, Twitter, and TikTok with platform-specific content strategies. Each platform receives content optimized for its audience and format: professional articles on LinkedIn, behind-the-scenes stories on Instagram, and customer success posts on Facebook. Content calendars plan months ahead while remaining flexible for timely posts. Flint retailers and Southfield B2B companies maintain active profiles without dedicating staff to daily posting. We create graphics, write copy, respond to comments, and monitor brand mentions. Analytics reports show which content drives engagement, website traffic, and actual conversions. Community management builds relationships through authentic engagement rather than automated responses. Your social presence grows while your team focuses on operations instead of figuring out what to post next.

What's Included

✓ Content production, scheduling and community management together
✓ Platform mix chosen from where your audience is
✓ Paid and organic coordinated rather than run separately
✓ Response time targets for comments and messages
✓ Escalation path for complaints
✓ Monthly review of what performed and why

Technical Details

Social media management constitutes a comprehensive suite of strategic and operational services spanning content ideation, production, scheduling, community engagement, performance analytics, and cross-functional marketing integration. The global social media management market reached $21.6 billion in 2024 and is projected to expand at a 23.01% compound annual growth rate (CAGR) through 2035, potentially reaching $210.76 billion as enterprises increasingly recognize social platforms as primary customer acquisition and retention channels. Professional management encompasses multi-platform orchestration across Meta's ecosystem (Facebook, Instagram, Threads), X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and emerging platforms, each requiring platform-specific content optimization, algorithm understanding, and native feature utilization. Service delivery models include freelancer engagements ($25-$100/hour or $500-$2,000/month retainers), boutique agency partnerships ($1,500-$5,000/month), and enterprise-grade programs ($5,000-$50,000+/month) incorporating dedicated account management, creative production teams, paid media integration, and executive reporting dashboards. Core deliverables typically include content strategy development aligned with marketing objectives, content calendar management with platform-optimized posting cadences (research indicates optimal frequencies of 1-2 posts daily on Facebook, 1-3 on Instagram, 3-5 on X, and 1-5 on TikTok), community management with defined response time SLAs (industry standard 1-4 hours for standard inquiries, sub-60 minutes for premium service levels), and monthly performance reporting against established KPIs including engagement rate, reach, impressions, follower growth rate, share of voice, and sentiment analysis. Technology stack requirements include enterprise-grade scheduling platforms (Sprout Social at $249-$399/user/month, Hootsuite at $99+/month, or Buffer at $6+/channel/month), social listening tools for brand mention monitoring, design software subscriptions (Canva Pro, Adobe Creative Cloud), and analytics aggregation solutions. The 2025 market trend emphasizes video-first strategies, with short-form video content (Reels, TikTok, Shorts) delivering 2-3x higher engagement rates than static imagery.
Industry Insight

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The most successful professionals invest in relationships before they need them. Every connection is a potential collaboration, referral, or partnership. Build your network intentionally and generously.

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Service Area

Social Media Marketing Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. Since 1997 our practice has served Michigan businesses, 29+ years, and it now serves clients nationwide across the United States and in five more countries.

Livonia Home Base

Paid and organic run as one programme. Managed from Livonia so the audience seeing an ad is not the audience already following you.

Wayne County Corridor

Comments are part of the job. Westland, Garden City, Plymouth, Canton and Dearborn accounts get response time targets and an escalation path for complaints.

Oakland County

Budget follows evidence. Spend for Farmington Hills, Novi, Southfield, Birmingham and Troy accounts moves toward what is producing outcomes, not toward what looks busiest.

Beyond Metro Detroit

Reporting maps to revenue. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients get results tied to business outcomes rather than platform vanity metrics.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our social media marketing services.

We handle your whole social media: making posts, scheduling them, and chatting with followers. It's like hiring a full pit crew instead of changing every tire yourself.

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Ready to Get Started?

Let's discuss how our Social Media Marketing services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions. Under-promise, Over-deliver.